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There's a new ad campaign underway in the fair city of Boston. It began with the now-famous THEM poster shown here.
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THEM. Since always.™
They keep the world running.™
Who else gets things done? We do. We are Them.™
Who are They? Who are you?™
They do the things that they need to do.™
Wish they'd do something about it? They will.™
They do just about everything.™
They are everywhere.™
Ils sont partout. Sie sind überall. Sonno dappertutto. Estão em toda parte. Están por todas partes. They are everywhere.™
Them. The only name in everything.™
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