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A/V Entertainment, Lower Aberdeen Mall
30 May 1999
From the flash exterior and sophisticated lighting out
front, I expected the newly-renovated A/V to have some
interior improvements as well. How quaintly naive of
me! The stock is exactly the same as the old store,
front shelves piled with preteen pop groops as well
as several "bargain" racks with
selections they'd have to pay me to take. The
"alternative" section is particularly hilarious,
featuring the usual mainstream radio darlings including
- ooh! - "punk" in the form of Green Day. There are
some flags - er, huge-ass tshirts - featuring the
same so-called artists, as well as a very limited
selection of movies. This is all rounded off with a
few cheap posters, keychains and other trinkets. In
short, nothing you can't find anywhere else, which
I suspect is the primary attraction for this retail
outlet.
- Shania Hemingway
Star Wars Merchandising Wall, Zellers, Upper
Aberdeen Mall
30 May 1999
The Star Wars merchandise display at Zellers is pretty
impressive, taking up an entire wall of shelving in the
main area. All the various items are packaged in
similar colors, which adds to the coordinated look.
The line of Star Wars Lego was quite interesting, but
I was most intrigued by the talking action figures.
These come with a voicechip that is activated by a
speaker thingy (sold separately of course). However on
testing the voices, they sounded freaky and
distorted. Another scary thing was the massive amount
of Jar Jar stuff, and the inconsistent coloring of his
arm veins from item to item. The biggest shock was the
fact that there were no Yoda action figures at all.
The display itself is, as I said, pretty good, but
there is some definite improvement to be made in the
merchandise itself.
- Martin Frame
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