ODD NEW PRODUCT: PEANUT BUTTER AND JELLY ‘SLICES’

ODD NEW PRODUCT: PEANUT BUTTER AND JELLY ‘SLICES’

GLEN ELLYN, Ill. (Wireless Flash) – It could be the best thing since sliced bread: An Illinois company is marketing individually-wrapped “slices” of peanut butter and jelly. The so-called PJ Squares are solid squares of peanut butter and jam which resemble those packaged American cheese slices. You’re supposed to slap one of the squares between two slices of bread to make an instant peanut butter and jelly sandwich. The squares are only available in the Midwest right now, but company president John Codilis says he plans to roll the unusual food product out across America next year. Although the PJ Squares were created to simplify sandwich-making, Codilis says around 40 percent of consumers are eating the slices solo.

Thu 07-12-01