COLLEGE STUDENTS DEPRIVE THEMSELVES OF PIZZA

COLLEGE STUDENTS DEPRIVE THEMSELVES OF PIZZA



DALLAS (Wireless Flash) – Here’s some food for thought: 350 high school and college kids are giving up pizza for a new study on the effects of “Pizza Deprivation.” Pizza Hut is sponsoring the study, which will observe the students over the next 30 days to better understand pizza cravings. Students must record their feelings on mini-tape recorders whenever they get cravings, and to make sure they don’t fall off the wagon they will be given emergency candy kits. Pizza Hut VP Larry Dykstra says all the pizza-deprived participants are big pizza lovers, and some have already admitted they can’t wait to go back to eating pizza. When the results come out in June, Pizza Hut will use them for marketing to the largest group of pizza eaters – “Generation Y.”

Thu 05-31-01