CAVIAR HOPPING WITH HIP-HOPPERS

CAVIAR HOPPING WITH HIP-HOPPERS

NEW YORK (Wireless Flash) -- It may sound fishy but the latest craze among hip-hoppers is caviar. According to Bruce Sobol, who owns the New York-based Caviarteria, rappers like Puff Daddy and Russell Simmons are sucking up fish eggs like there's no tomorrow. As a result, he claims rap fans are getting over their apprehension at eating fish eggs and caviar is becoming as hip with the hip hop crowd as Tommy Hilfiger clothing. Sobol admits caviar probably won't become as popular as potato chips anytime soon. However, he predicts Starbucks-like caviar shops could be commonplace in 20 years.