NEW SUPERHERO TO PROMOTE COLON SCREENING
NEW SUPERHERO TO PROMOTE COLON SCREENING
WASHINGTON, D.C. (Wireless Flash) -- Superman is about to get some competition from a flying green enema bottle. A manufacturer of enemas is about to introduce a superhero named "Eneman" to draw attention to colorectal cancer screening. Eneman is a flying green enema bottle who wears a dark green cape and an orange pointed hat that represents the "business end" of the bottle. A spokeswoman for Fleet Enemas says Eneman is designed as a comical way for oldsters to learn about colorectal cancer screening. The caped colon crusader will be introduced later this week at a medical conference in San Diego.