AUSTRIAN COMPANY SELLING SAND TO ARAB PRINCE

AUSTRIAN COMPANY SELLING SAND TO ARAB PRINCE

VIENNA, Austria (Wireless Flash) -- You've heard that old joke about the salesman who could sell ice to Eskimos -- well, what about the company that's selling sand to Arabs? Amazingly, the Austria-based Scherf company has just struck a deal to sell desert sand to the billionaire Prince of Dubai. It may sound ridiculous, but this isn't just any kind of sand: It's specially-treated sand that needs five times less water to feed plants that are planted in it. Inventor Juergen Scherf claims his "super sand" may also be able to change desert climates from dry to wet if it's used over a wide surface area, thereby allowing more varieties of plants to grow in the arid region. The company hopes to export its special sand to other countries including Japan, Canada and Kenya.

CONTACT: Juergen Scherf not available for interviews