COUPLES WANTED FOR BAKING SODA-SPONSORED WEDDING

COUPLES WANTED FOR BAKING SODA-SPONSORED WEDDING

NEW YORK (Wireless Flash) -- Weddings are usually filled with flowers and fine clothes -- but what about baking soda? Arm & Hammer baking soda is actually offering a free wedding to any couple who's willing to have their nuptials turned into an ad campaign for a new product called "New Blue." In exchange for a free wedding, reception and honeymoon vacation, the couple must agree to feature the blue box of baking soda prominently in their wedding. Just how far must the bride and groom go? Although the ad agency is still finalizing the campaign, one scenario involves holding the wedding in the baking soda aisle of a supermarket. Another has the bride carry a blue box of baking soda in her bouquet. A spokesperson says the unusual promotion it's the company's way of putting a new spin on the bridal tradition of "carrying something blue on your wedding day." Once a couple is found, the baking soda wedding will be held in New York sometime in June.

CONTACT: Dolores Machuca-Ruiz (press contact); NYC; (212) 445- 8174